Swachhta Hi Seva Campaign

"Swachhta Hi Seva" a campaign under the Swachh Bharat Mission that aims to increase participation towards Swachhta.

Swachhta Hi Seva’, an initiative of the Swachh Bharat Mission, aims to generate greater public participation, reinforce the concept of “sanitation as everyone’s business” and culminate Mahatma Gandhi’s 150th birth year celebration with a nationwide campaign.

Answering to the call-to-action of our Hon’ble Prime Minister, Shri Narendra Modi, Akshaya Patra in partnership with Coca-Cola Foundation have made a forward move by initiating activities to promote ‘Swachhta Hi Seva’ in beneficiary schools across India.

Wide varieties of activities are planned for schools in Rajasthan, Orissa, Telangana, Andhra Pradesh, Maharashtra, Karnataka and Uttar Pradesh. Over 10 schools in each location will welcome enthusiastic young volunteers from AIKYA - Akshaya Patra’s official volunteering arm, who will help make each activity an interactive learning session for children & teachers.

Following is a list of the activities taking place,

  • Pledge making drives: Every headmaster & student will take a pledge to create awareness of cleanliness, ensure proper segregation of waste & do shramdaam to create a clean country
  • Essay competition: Students will write essays on topics such as - cleanliness is next to godliness & cleanliness is a civic duty, each school will receive a certification of participation from Akshaya Patra & Coca-Cola Foundation.
  • Cleanliness drives: Volunteers from AIKYA will visit schools to spread awareness about the importance of cleanliness.

We at Akshaya Patra are pleased to help make ‘Swachhta Hi Seva’ a grand success and urge all supporters, donors and staff to play a small part in creating a cleaner, greener and plastic-free India.

A big thank you to the Government of India for championing this amazing initiative and thanks to the entire team at Coca-Cola India for joining us on this incredible journey.

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