Akshaya Patra wins four awards at the PRCI Collateral Awards, 2016
The 10th Global Communication Conclave hosted by Public Relations Council of India (PRCI) was held in Kolkata on 22 and 23 January, 2016. The annual conclave is a part of PRCI’s efforts to enrich communication professionals. At this year’s conclave, the focus was on managing organisational risk and maintaining image.
The second day of the conclave, 23 January, 2016 marked the Collateral Awards ceremony to honour organisations, institutions, and professionals for their achievements in the field of communications. It’s worth noting that PRCI has in its ranks bigwigs from the field of Public Relations, Corporate Communications, Advertising, Media, etc.
At the event, The Akshaya Patra Foundation bagged four of the five awards for which it was nominated, including the highest honour, the Platinum Award for its Annual Report 2014-15. The inspiring accounts of three children, whom Akshaya Patra helped to pursue their dreams, formed the core of this report. Their progress was also documented in the form of a documentary film, titled ‘Giving Every Dream a Chance,’ which won a Bronze at the PRCI Awards. Additionally, the organisation also bagged Silver in the Calendar (Table Top) Category and Bronze in the Digital Newsletter Category.
Jayaram M.B., Chairman Emeritus and Chief Mentor of PRCI, was also present at the event to encourage the audience and the winners.
This is the second time Akshaya Patra has won in multiple coveted categories at PRCI Awards, after having bagged the Platinum for the Annual Report 2013-14 along with two Golds, one Silver, and one Bronze last year.
The Akshaya Patra Foundation has been supporting relief efforts in flood-hit Gorakhpur city and its neighbouring towns and villages. Kitchen on Wheels, a customised vehicle designed by Akshaya Patra to support flood relief efforts, is stationed at
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