If Hashtags Could Feed

If Hashtags Could Feed…

Akshaya Patra Foundation & Graffiti initiative on Social Media Day

Bengaluru – 30 June, 2015: If Hashtags Could Feed is a digital campaign (stylized as #ifhashtagscouldfeed) by Graffiti Collaborative in partnership with The Akshayapatra Foundation. This campaign is a digital only campaign, which is an extension of #Project750 by The Akshaya Patra Foundation.

On 30 June, Social Media Day is celebrated across the world. Since #ifhashtagscouldfeed is a digital campaign, we are launching it on this day to garner maximum traction. The campaign will run for six months. The aim of the campaign is to inform people about the cause that The Akshaya Patra Foundation is fighting for. Apart from this, it’s to make people aware that hashtags alone will not lead to action, people will! Our aim is to encourage people to actually make a difference and then to use social media to spread the word. This campaign will be a first of its kind fund raising initiative on social media.

If Hashtags Could Feed is aimed at making the general public realise that currently on social media, people simply use hashtags to express their concern or support for a cause. However, hashtags alone will not help resolve the issue. Only people’s action can help in resolving the issues. By doing this, we hope to sensitise people that donations are required for any cause to be resolved and by simply using hashtags, no real action is taken.

Here’s how we have conceptualised the thought behind this campaign. Hashtags, everyone uses them! What started out as a simple symbol has now become a universal symbol of personal expression. Today, people use hashtags for everything under the sun. Hashtags are used to highlight issues, social causes, environmental causes as well as a fun night out or a good meal. There are a number of causes that use hashtags, very few people realize that merely using or sharing hashtags is not enough. If a hashtag is not accompanied by action, there can never be a tangible result. While hashtags raise awareness, we must realise that awareness alone does not and cannot bring about action.

Please log on to: https://youtu.be/15doqNCqoVc for more details.

About Akshaya Patra Foundation
The Akshaya Patra Foundation headquartered in Bengaluru, India, executes the world’s largest (NGO run) Mid-Day Meal Programme. Implementing the Government of India’s Mid-Day Meal Scheme with a vision that ‘No child in India shall be deprived of education because of hunger’, the Foundation today serves over 1.6million children from 13,210 Government and Government aided schools across 10 states in India. Akshaya Patra is currently working towards fulfilling its mission ‘to feed 5 million children by 2025.

Akshaya Patra has achieved the scalability and sustainability of its programme by leveraging technology to feed underserved children across India. With 10 kitchens ISO22000:2005 certified, and the remaining in the process of certification, today Akshaya Patra’s operations model has become the subject of various studies from across the world.

For more details, please log on to: www.akshayapatra.org

For editorial queries, please contact:

Neelima Somashekar
Manager – Media & PR
The Akshaya Patra Foundation, Bengaluru
+91 9740029203

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